Today we have a very special blog post from Robyn Weightman. She talks about using social media as an author.
An Author’s guide to Social Media – P01
Site, Categories, Consistency and Timing
By guest blogger Robyn Weightman
For P02 go to:
It is simply not enough to be a good writer in today’s market. In order to sell your books you also have to be a marketing guru. (Yes, even if you’re publishing traditionally.)
This may seem like a daunting task, but it doesn’t have to be. This blog shares and explains the various tricks and techniques I’ve used/researched on marketing your book through Social Media. As always, some of these techniques will not work for you personally, others may be exactly what you need. Try them, test them and do what works best for you. (Please comment and share your own tricks and ideas that I may have missed or don’t know about )
No. 1; Choose your weapon.
Which Social media platforms work best for you?
Are you good at photography? Get on Instagram.
You love talking on camera and give great book reviews or writing tips? Upload to Youtube.
You like to create polls and have discussions about writing related topics? Facebook and Twitter are the platforms for you.
All of these sites are interchangeable and you can advertise one of your sites on the other.
But there is something else you have to take into account. Who are your target audience?
If you have a young audience then Pin interest and Tumblr may be for you. An older audience may prefer Instagram or Facebook. Youtube is mixed and therefore a good all rounder. (If you can make it work. Don’t force yourself into something you hate or will give up.)
Lets not forget, you can also create your own blog or website.
You need a website, and if you’re not good at talking in front of a camera but can give great advice then blogging is your way forward. People need something to do on their way to work. One thing that they do is read articles. Make it your article that they read.
And a final option… Podcasts.
You have great writing tips and voice but hate seeing your face on a screen? Record yourself giving writing advice, book reviews, motivational talks, etc.
No. 2; What defines you?
Choose three categories that define you as a writer, or your book, and stick to them. (By categories I don’t mean the genre of your book.)
No matter which Social Media outlet you’re planning to use, there has to be a reason people go to your channel, and it won’t just be to see what you’re working on.
An example of three categories could be Short Stories, Writing Tips and Book Reviews.
Another could be Author Diaries, Productivity and Organisation.
Some of the best-known Author Bloggers do this terrifically.
Jenna Moreci –Author, Vlogger and cyborg.
Ellen Brock- How to, Q&A and Requests
The most important thing here is being true to yourself. Never go into something, which you wouldn’t naturally have an interest in doing. It will make you hate your work and eventually stop, losing you your audience and potential readers.
What categories you choose also effects the type of audience you will get. And they will want to see what they originally chose you for. Don’t deviate too far from your choice or you risk losing your audience. You can expand, edit the way you produce your work, but unless one category is failing you, don’t drop it without prior warning.
No. 3; Consistency
Routines keep people tuning in. Jenna Moreci and Vivien Reis post Youtube videos every Wednesday. Why do I know this? Because it happens every week without fail and their faces pop up on my computer screen. EVERY WEEK.
This consistency means I know what to expect. I can plan that on my lunch break I will watch one of their videos, or read their blogs on the bus home from work. Because I know it’s going to happen, I look forward to it.
This isn’t just good to keep yourself relevant and in the public eye. It helps you as a writer. If you know you’re going to post three Instagram pictures every week, you can keep a backlog of photos ready to post so you’re never caught short. You can plan 15 minutes free on Monday afternoon post your weekly blog.
Even better, you can schedule blogs and posts to automatically upload at a specific time and date. You just have to prep it and tell your computer when to hit go. (Yay for technology!)
But why do they post on a Wednesday? Kristen Martin posts on a Monday. Why?
No 4; Timing
Keeping consistent is all well and good, but how do you choose when to post?
This is vitally important and one of the most painstakingly annoying things about Social Media. Some hours are not as good as others to post.
Strange thought, right? But think about it.
When do you always look at your phone?
A friend and myself discovered that in the UK the best time to post (for both of us,) was between 8:00-8:30 a.m. Not 7:50. Not 8:45. It has to be in that 30-minute slot.
People are looking at their phones on public transport, checking their messages at work or having a browse with breakfast.
This also triggers two other phenomenons.
One: Your post is now there all day. Later posts can overtake it, yes. But, if you got a lot of notice at the start, you’ll be kept at the top of the news feed because you’re getting hits.
Two: Time zones.
Lets go into another time zone. I am now living in Australia. A great time to post here is 5:00pm. Why? That’s currently 8:00am for my UK audience and my Australian peeps are on public transport coming home from work. (This is before the recent daylight savings, the new posting time will be 6:00pm.)
8:00am in the UK is evening in parts of America. Perfect. People are relaxing in bed or browsing the web whilst waiting for their partner to finish doing their teeth. Three countries hit at once! (Oh my brain.)
Check your stats to see where your audience are from and cater to them. You’re like a romance novelist’s lover, finding the most perfect moment to plant the kiss.
But wait. It’s not just the time.
Remember the question at the end of consistency? Why do Jenna Moreci and Vivien Reis post on a Wednesday? Kristen Martin on a Monday?
Wednesday is hump day. People aren’t too exhausted like on Tuesday, but are in the mid week slump. They want to relax for a short time and watch a Youtube video, read an article, browse through Instagram.
Kristen Martin posts every Monday because people are energised and ready to study.
See what works best for your audience. Websites such as Wix allow you to keep track of when you get the most hits and from where. My best day is Thursday and Sunday. This is because I post new blogs on Wednesdays and share it on social media. My UK peeps read it on Australian Thursday Morning. I post a link to it on a Saturday or Sunday and people read on a lazy Sunday morning.
Nobody reads anything. It’s Friday. Going out and binge watching Netflix time guys!
To read P-02 on content, sharing, hash tags and fun, follow the link below:
Thank you everyone for reading!
Thank you, Crystal Reavis, for allowing me to be a guest blogger on your amazing page
If you have your own tips on Social Media, suggestions, things I ‘ve missed out or could research, please comment and let us know!
You can follow me on:
Links to those mentioned or shown in this blog:
Jenna Moreci– https://www.youtube.com/channel/UCS_fcv9kBpDN4WWrfcbCrgw
Kristen Martin- https://www.youtube.com/channel/UCYyy_hiZRaSLGLOn62Nc4AA
An Author’s guide to Social Media – P02